DIY Radio With PODcasting

Doc Searls' IT Garage:"PODcasting will shift much of our time away from an old medium where we wait for what we might want to hear to a new medium where we choose what we want to hear, when we want to hear it, and how we want to give everybody else the option to listen to it as well."

Morning shows, are you listening? Can you use this model to get your show on listeners's iPods? (Hint: yes!)