Do Listeners Prefer Local Contests?

Paragon Media Strategies surveyed 404 (58% of which were female) radio listeners. Here's what they found:

• 16% said they might participate in a contest.
• 78% of those listeners (who might participate) said they prefer local contests.

And yet the Powerball is still successful.

Mind-boggling. Or is it?

Do people say one thing yet do another? Hmmm...

Comments

[Dan Kelley]

They forgot to question whether listeners were aware as to whether their favorite radio station ran national contests...